Licence Optimisation Delivers Six-Figure Savings

How a leading UK dark-store grocery delivery service cut costs and gained flexibility with Google Workspace.

Key deets:

Who:

A leading UK rapid grocery delivery company (anonymous)

Where:

London

What:

Google Workspace Partner Services

When:

2022

How did we help?

When one of the UK’s fastest-growing grocery delivery services realised their monthly Google Workspace bill had spiralled to £40,000, they knew it was time to call in the experts.

As their trusted Google Workspace Partner, The Possibility Partnership stepped in to bring clarity, control and cost-efficiency back to their tech stack.

“The Possibility Partnership helped us regain control of our Google Workspace licences. They reduced our monthly bill from £40,000 to £6,000, all while keeping the features we relied on to deliver excellent service. The savings have allowed us to reinvest in growing our business with confidence.”

Chief Technology Officer

The challenge:
uncontrolled growth, uncontrolled costs

Organic growth had driven their workforce and licences upwards — but without oversight. The business was paying for licence types they didn’t need and more accounts than they were using. The result? An eye-watering £40,000 monthly bill.

On top of wasted spend, the team worried that changing licences might strip away the features they relied on to deliver high-quality service. Any solution had to protect capability as well as costs.

 

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The solution:
right-sizing with room to grow

Referred to us through their network, the client chose The Possibility Partnership for our ability to simplify complex technology decisions without disruption.

We carried out a full audit of their Google Workspace licences, uncovering duplication, misaligned licence types and unused accounts. From there, we introduced new licence types better suited to their different teams’ requirements, ensuring each group had the right functionality at the right price.

We then designed a split-licence model with a mix of annual commitments (to lock in savings) and flexible licences (to support future growth). This approach ensured the business retained the features it needed, gained additional capabilities where required, and unlocked massive efficiency gains.

The result:
six-figure savings, zero compromise

£408k

annual saving

85%

reduction in licence spend

100%

of critical features retained or improved

By reclaiming budget from wasted licences, the business could redirect funds into scaling operations, technology and customer experience — exactly where it was needed most.

“Helping Sowlved evolve from a promising internal solution to a competitive SaaS platform has been an incredible journey. This is exactly where we thrive — rolling up our sleeves, untangling complexity, and building products that don’t just work, but win in the market.”

– The Possibility Partnership

Six-figure savings

Monthly costs reduced from £40,000 to £6,000, freeing up £408,000 annually.

Right tools for the job

New licence types ensured every team had the features they needed without paying for unnecessary extras.

Built-in flexibility

A hybrid model of annual commitments and flexible licences balanced stability with room to grow.

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